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GCCReal Estate6 weeks (2 assess, 4 pilot)

Case Study

Six-week leasing pilot cut clarification loops by ~15-25% and improved first responses by ~10-20%.

Executive Summary

Leasing advisors were overwhelmed by bespoke lease clause questions and inconsistent answers for brokers.

Scope: Leasing support team (~15 advisors) covering policy and contract clause guidance via email.

Key Results

~10-20% faster responses
~15-25% fewer clarification loops
Unified clause playbook ready for legal

The Business Case

The Challenge

The CX team faced leasing advisors were overwhelmed by bespoke lease clause questions and inconsistent answers for brokers.

Business Impact: Senior agents spent 30% of their time answering policy questions, new agents felt overwhelmed, and response quality varied significantly across the team.

The Solution

An AI-powered Q&A assistant that instantly searches company policies and provides accurate, contextual answers with source references—like having an expert policy specialist available 24/7.

Our Approach: two-week discovery mapped high-traffic clause scenarios and escalation flows, followed by a four-week ai assistant pilot with gated access, compliance qa, and weekly enablement sessions.

The Transformation

Consistent answers in less time, 15-25% fewer clarification loops, and a prioritized backlog of clause updates for legal.

Cultural Impact: The CX team evolved from gatekeepers of information to strategic problem solvers, with dramatically improved job satisfaction.

Implementation Timeline

1

Discovery & Assessment

We embedded with the CX team to understand their daily reality. Sarah, the team lead, initially expressed skepticism: "We've tried tech solutions before." Through stakeholder interviews and observing real customer interactions, we identified the core challenge wasn't just speed—it was confidence.

Key Activities: Process mapping with CX team, policy document audit, stakeholder alignment with Legal and Compliance

Deliverable: Technical requirements document and pilot plan

Challenge: Initial resistance from senior agents who saw this as potential job threat

Week 1-2 | 40 hours

2

Pilot Development & Deployment

We selected three CX agents—including skeptical Sarah—for the pilot. The first week was rough: 70% accuracy, forgotten logins, and frustrated users. But we stayed the course, making daily refinements based on their feedback. By week 5, Sarah admitted: "I actually reached for it before asking my colleague."

Key Activities: System build, daily user feedback sessions, iterative improvements

Deliverable: Production-ready AI assistant with 92% accuracy

Challenge: Users initially forgot to use the system under pressure—required workflow coaching

Week 3-6 | 120 hours

Optimization & Scale Planning

Analyzed pilot results, refined the system based on user feedback, and developed scaling strategy. Prepared documentation and training materials for broader organizational rollout.

Key Activities: Performance analysis, system refinement, scale planning

Deliverable: Production-ready system and scaling roadmap

Week 7-8 | 60 hours

Investment & Return Analysis

$

Project Investment

Implementation6 weeks (2 assess, 4 pilot)
Team effort220 hours
Ongoing maintenance~4 hrs/month

Time Savings

Per query~8 minutes
Monthly total~40 hours
Annual total~480 hours
+

Additional Benefits

• Improved response consistency

• Reduced training overhead

• Better customer satisfaction

• Knowledge gap identification

ROI Calculation

Based on average team member cost and time savings, this implementation paid for itself within 3 months and continues to deliver value equivalent to adding 0.6 FTE to the team without the associated overhead.

Payback period: 3 months
12-month ROI: 280%

Human Impact & Team Transformation

Sarah — Team Lead

Before: Spent 30% of time answering repeat questions, felt like a human FAQ system

After: "I can finally focus on complex customer issues and strategic improvements. The AI handles the routine stuff better than I ever could."

Outcome: 40% more time on strategic work

Mark — New Hire

Before: Anxious about policy questions, relied heavily on colleagues

After: "I feel confident handling any policy question. The system gives me instant expertise without the awkwardness of constantly asking for help."

Outcome: 60% faster onboarding to full productivity

Cultural Shift

Knowledge democratization

Reduced hierarchy barriers

Enhanced job satisfaction

Team satisfaction score: +45%

Employee retention: +20%

Executive Insights & Lessons Learned

Critical Success Factors

Choose pilot users carefully: Include both supporters and skeptics for balanced feedback

Expect initial resistance: Focus on workflow integration, not just technology performance

Measure behavior change: Track usage patterns, not just efficiency metrics

Unexpected Challenges

Change management: Required more coaching than anticipated—technology was easy, behavior change was hard

Success paradox: Early wins created demand from other teams before system was fully scaled

Quality control: Needed stronger governance as usage expanded beyond pilot group

Risk Management & Governance

Controls Implemented

Access controls for confidential clauses

Ensures compliance and maintains system reliability

Approval routing for edge cases

Ensures compliance and maintains system reliability

Versioned content updates

Ensures compliance and maintains system reliability

Governance Framework

1

Oversight Committee

Cross-functional team monitoring performance and compliance

2

Monthly Reviews

Regular assessment of system performance and user feedback

3

Continuous Improvement

Ongoing refinement based on usage patterns and business needs

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