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Stakeholder Mapping Support

Medium

Identifying and understanding stakeholders relevant to policy and programmes.

Communications & Public EngagementGovernment & Public Sector

The Pain

Stakeholder landscapes are complex and change over time. Mapping is manual and may be incomplete. New stakeholders may be missed. Understanding of stakeholder positions is inconsistent.

What's Possible

AI can help map stakeholders, their interests, and relationships. Engagement teams see the full stakeholder landscape. Engagement is more strategic and complete.

Signals This Is Worth Exploring

Stakeholder mapping is incomplete or outdated

New stakeholders are sometimes missed

Understanding of positions is inconsistent

Stakeholder relationships aren't well mapped

Impact

More complete stakeholder mapping

Better understanding of stakeholder interests

Visibility into stakeholder relationships

More strategic engagement planning

Typical Approach

1

Assess

Review current stakeholder mapping approaches.

2

Pilot

Map stakeholders for selected policy areas.

3

Scale

Implement ongoing stakeholder intelligence.

What to Watch Out For

Stakeholder information needs verification

Positions and relationships change

Privacy considerations for tracking individuals

Mapping should inform, not replace, relationship building

Questions to Think About

Before we talk, you might want to consider:

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How do you currently map stakeholders?

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What stakeholder gaps have you discovered?

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How do you track stakeholder positions?

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What engagement planning would benefit from better mapping?

Build On This

Once the basics are working, you can expand:

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Position tracking

Monitor how stakeholder views evolve

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Influence mapping

Understand stakeholder relationships

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Engagement history

Track past interactions

Want to explore if this fits your organization?

Book a 30-minute call to discuss your situation and whether this use case makes sense for you.

Book a 30 min call