In-Store Upsell & Cross-sell
MediumIncreasing basket size through intelligent upsell and cross-sell recommendations.
The Pain
Upselling relies on associate knowledge and initiative. Opportunities are missed, especially for complex assortments.
What's Possible
AI can identify upsell and cross-sell opportunities based on basket contents and customer profile.
Signals This Is Worth Exploring
Basket sizes are below potential
Upselling is inconsistent across associates
Cross-sell is limited to obvious pairings
Missed opportunity is not measured
Impact
10 to 20 percent improvement in basket size
More consistent upselling across associates
Better customer experience through relevant suggestions
Higher attach rates
Typical Approach
Assess
Analyse basket patterns and upsell opportunities.
Pilot
Deploy recommendations in select stores.
Scale
Extend across stores with associate training.
What to Watch Out For
Pushy upselling damages experience
Recommendations need to be relevant
Technology at point of sale is challenging
Associates may not adopt
Questions to Think About
Before we talk, you might want to consider:
What is your current attach rate?
How do associates upsell today?
What product pairings are common?
How would recommendations be delivered?
Build On This
Once the basics are working, you can expand:
Bundle suggestions
Recommend curated sets
Promotion targeting
Suggest relevant offers
Alternative recommendations
Suggest when out of stock
Want to explore if this fits your organization?
Book a 30-minute call to discuss your situation and whether this use case makes sense for you.
Book a 30 min call