Lead Scoring & Routing
MediumScoring and routing leads to maximise SMB sales efficiency.
The Pain
All leads receive similar treatment. High-potential leads wait while low-potential ones consume time.
What's Possible
AI can score leads by propensity and value to prioritise effort and route to appropriate channels.
Signals This Is Worth Exploring
Lead conversion varies widely
High-potential leads are not identified
Routing is not optimised
Sales capacity is misallocated
Impact
Higher lead conversion rates
Better sales capacity utilisation
Faster response to high-value leads
Lower cost per acquisition
Typical Approach
Assess
Analyse lead data and conversion patterns.
Pilot
Apply scoring to incoming leads.
Scale
Integrate into lead management.
What to Watch Out For
Scoring models need refinement
Not all signals are available
Some leads convert unexpectedly
Routing adds complexity
Questions to Think About
Before we talk, you might want to consider:
How do you score leads today?
What lead data is available?
How are leads routed?
What conversion rates do you see?
Build On This
Once the basics are working, you can expand:
Self-service routing
Direct to product-led paths
Nurture optimisation
Handle lower-score leads
Channel optimisation
Balance sales vs self-serve
Want to explore if this fits your organization?
Book a 30-minute call to discuss your situation and whether this use case makes sense for you.
Book a 30 min call